
PAALAA LOGISTICS
TURN LOGISTICS DATA
INTO REAL-TIME OPERATIONAL DECISION
Logistics operations still rely on manual dispatching,
fragmented systems and delayed information.
Paalaa converts operational data into AI-driven decisions
that improve efficiency and unlock unused capacity.
Operational Challenges in
Logistics
Manual Processes
Teams lose time performing repetitive manual tasks and inefficient workflows.
Lack of Visibility
Organizations struggle to clearly understand where time and effort are spent.
Operational Inefficiency
Disconnected processes slow down teams and reduce productivity.
How Paalaa Improves Logistics
Operations
Faster Operations
Streamlined workflows help teams complete tasks more efficiently.
Better Visibility
Clear insight into operations helps identify improvement opportunities.
Improved Productivity
Teams spend less time on repetitive work and focus on higher-value activities.
Our Team

Santeri Luoma
CEO & Co-founder
Background in product
focused GTM and
operational leadership, with
experience in ERP domains
and early-stage company
building.

Jani Kuula
CTO & Co-founder
Entrepreneur since 2010 with an exit in 2017. Background includes leadership
roles in IT and AI-related projects
across industrial, transportation and
enterprise environments.

Sakari Soini
Advisor
Established entrepreneur
with successful US exit in
MedTech, scaling from
early stage to exit. Long
experience in Operational,
team and technology
management.

Tinbit Belay
Founding Software Engineer
Full-stack developer with 10+ years of experience in system design, scalable software architecture, and modern web technologies. Experienced in building SaaS and ERP platforms and developing reliable systems that support complex business operations in product-driven technology environments.
Contact Us
Santeri Luoma
CEO & Co-founder
Email: santeri.luoma@paalaa.com
Phone: +358 404119781
Interested in improving your operational efficiency?
Get in touch with our team.